L. Kelly Reed
ID
O’Connor, C. & Weatherall, J. O. (2019). The misinformation age: How false beliefs spread. Yale University Press. Retrieved March 2, 2021, from http://ezproxy1.lasierra.edu:2077/ehost/ebookviewer/ebook/bmxlYmtfXzE5NDgwNTZfX0FO0?sid=30b28429-5f68-4ce7-9065-ffa857726b79@pdc-v-sessmgr02&vid=0&format=EK&rid=1
Summary
This book was fascinating to me, exploring in a very objective, scientific way how and why “fake news” actually spreads throughout the populace, becoming acceptable to and accepted by not just the public but scientists and media reporters, those who we often think “should know better.” Even more impressive is that this information is presented in a rather nonpartisan manner. The explanations and methodologies that are explained make sense and should be politically inoffensive to pretty much all readers, no matter which side of the American political aisle they might tend to lean. Some of the more specific examples, stories of fake news spreading in the past, are likely to trigger some readers with particularly extremist views, but that sort of reader is never going to be swayed by anything with even the faint odor of objective logic to it, so the authors’ choices of anecdotes doesn’t bother me in the least, and they are highly instructive.
The logical throughline of this text is the establishment and gradual complexification of a logical system of communication and influence. This system begins with only scientists doing scientific research and influencing each other with the results of their honest pursuits of truth. In such a simplified system, the results would naturally tend toward all participants gradually proving and accepting the best, most logical and objective results as experimentation over time proves what the best decisions are on any given scientific inquiry. However, the world is no longer this simple. At level two, propagandists (and/or industries) enter the system with their agendas and influence certain scientists, with the intent of supporting one bias or another, rather than seeking actual objective and scientific fact. As if that’s not complex enough, at level three, reporters also enter this system, with their own flaws and biases, and even those with the purest intentions can become vectors for disinformation, depending on how much they are influenced by industrial propaganda and how much influence they themselves exert on ongoing scientific studies.
Evaluation
I absolutely and strongly recommend this book, especially to librarians and even more especially to academic librarians who will be in a position to advise many university students (as well as university professors, frankly). The ability to detect and attempt to mitigate the effects of fake news in our modern society is a skill that is becoming more and more necessary by the year, perhaps by the month. All university students and faculty should be especially aware of the points being made in this text, perhaps especially communications students who are planning to go on and soon become journalists, who will have to be even more rigorous in their dealings with propaganda and with the inevitable political and industrial influences in the modern world. Everyone could stand to be better informed, and librarians should be on the front lines of the battle against ignorance.
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